LIVE MUSIC • TICKETING

Fostering product growth and pushing design innovation at TicketWeb

I helped drive TicketWeb's business forward through developing multiple projects that improved user engagement and conversion rates with intuitive interfaces and effective content strategies.

Problem:

Our club and theatre clients needed a convenient solution for scanning tickets on the day-of-show. We knew that ticket scanner devices were proving to be bulky, out-dated and inconvenient methods of entry management, so we needed to develop the required functions through an easy-to-use app.

Solution:

The TicketWeb team was tasked with diving into this project, which would eventually be skinned and re-purposed for Ticketmaster at large. We came together and executed all phases of the build from concept to release.

My Role:

I was the UX design expert who would come in and pitch ideas, develop wireframes and deliver comps based on our teams user insights and requirements.

Impact:

The result of our application was a great success, as we were extremely close to our clients who played a significant role on the committee. Knowing who were were serving, and having direct communication allowed us to develop a tool that was on-target to them and their day-of-show needs.